THE BLOG
Here, you'll discover tips, inspiration, and behind-the-scenes insights to help you elevate your brand with powerful imagery. Whether you're looking for creative ideas or practical advice, this is your go-to space for all things brand photography. We’re glad you’re here—let’s bring your brand’s vision to life!
What’s In My Brand Photography Kit
As a brand photographer, my goal is to create images that capture the essence of your business — and I’ve got just the tools to make that happen! When you book a brand photoshoot with me, you’re not just getting my eye for detail and passion for storytelling. You’re also getting access to my full arsenal of professional photography gear, which is carefully selected to make sure we capture every shot in its best light (pun intended!).
Curious about what’s in my brand photography kit and how it benefits you? Let me give you a behind-the-scenes look at the essentials I bring to every session to ensure your brand photos are nothing short of amazing.
1. My Collection of Lenses
Lenses are the secret weapon in any photographer’s toolkit. I bring a variety of lenses to every shoot, each designed to capture different kinds of shots and angles. Whether I’m taking a close-up of your product’s intricate details or a wide shot of your workspace, my lenses help ensure that we get the perfect composition for each shot.
50mm lens: Perfect for portraits! This lens creates beautiful, natural-looking images with a shallow depth of field, which means you’ll be in sharp focus while the background blurs softly. Great for capturing those authentic, up-close shots.
24-70mm lens: This is my go-to for versatility. It allows me to shoot everything from wider angles of your workspace to detailed shots of your products without ever switching lenses.
Each lens serves a different purpose, and with this range in my kit, I’m ready for any shot we need to capture your brand in its best light!
2. ExpoDisc for Perfect Color Balance
This little guy doesn’t look fancy, but don’t let that fool you. It’s a white balance filter I use to get perfect custom white balance in-camera. Translation? Creamy skin tones. True-to-life colors. No weird color casts or hours of editing to fix off-tones later.
It saves me time and makes my photos look consistently polished and professional—right out of camera. Once you use one, it’s hard to go back!
3. Light Diffusers & Reflectors for Soft, Even Lighting
Lighting can make or break a photo, which is why I always come prepared with light diffusers and reflectors to control and shape the light. Diffusers soften harsh sunlight or indoor lighting, while reflectors bounce light exactly where we need it to brighten shadows and create a beautiful, even glow.
Why is this great for you? Soft, balanced lighting ensures that your photos look polished and professional, no matter where we’re shooting. Whether we're working in a bright, sunny space or a darker interior, you’ll get flawless, flattering light every time.
4. Off-Camera Lighting Equipment
Sometimes, natural light isn’t enough — especially if we’re shooting in a dimly lit space or need more control over the lighting. That’s when I break out my off-camera lighting equipment. This gear lets me add just the right amount of light to a scene, ensuring that your photos are perfectly lit without being too harsh or overexposed.
Off-camera lighting is great for:
Creating dramatic, moody images.
Highlighting products or specific areas of a scene.
Making sure every shot is perfectly exposed, regardless of the environment.
This extra control over the lighting helps me adapt to any situation and deliver stunning images, no matter the conditions.
5. Photo Backdrops for a Clean, Professional Look
Depending on your brand and what kind of shots we’re going for, photo backdrops can be a game-changer. I carry a variety of backdrops that help create clean, professional looks for product photography, headshots, or detail shots.
These backdrops are perfect if you want a consistent look across your brand images or need photos that focus solely on you or your products without any distractions from the background. Whether you’re after a sleek, modern vibe or something a bit more creative, I’ve got options to suit your style.
Bonus: My Attention to Detail
While my gear is essential, it’s how I use these tools that makes the magic happen! When you work with me, you’re not only getting access to professional equipment but also my experience and creative eye. I know exactly when to switch up lenses, adjust the lighting, or add a backdrop to get the best possible shot for your brand. Every session is carefully crafted to highlight your unique business, and my gear is there to help me bring that vision to life.
How This Benefits You
When you hire me as your brand photographer, you’re getting more than just a person with a camera — you’re getting a photographer who comes fully prepared with everything needed to capture your brand at its best. You get to benefit from:
Versatility: With my collection of lenses, I can capture everything from wide, environment shots to detailed close-ups.
Flawless lighting: Thanks to my diffusers, reflectors, and lighting equipment, your photos will have perfect lighting no matter the setting.
Consistent, true-to-life colors: The ExpoDisc ensures that your brand’s colors stay accurate and vibrant in every image.
Professional, polished images: My backdrops provide a clean, distraction-free setting when we need it, ensuring a professional look across all your images.
With all these tools in my kit (and a passion for telling your brand’s story), I’m ready to create photos that will elevate your brand and help you stand out from the crowd. I bring everything needed to ensure your shoot goes smoothly and results in stunning visuals that are true to your brand.
Why Gear Isn’t Everything—But It Does Matter
At the end of the day, the gear doesn’t make the photographer—but having the right tools absolutely helps bring a vision to life. I choose my gear based on how I can best serve my clients, and whether I own it or rent it, every decision is made to match the needs of the shoot. That means less stress for you, and better results from me.
And when you book a session with me, you don’t just get a photographer—you get someone who comes prepared. Always. From the best gear to the lighting to the custom itinerary and style guide I send before every shoot, you’re taken care of from start to finish.
Ready to schedule your shoot and take advantage of everything I bring to the table? Contact me today and let’s make magic happen!
Download This Free Resource!
Personal Brand Shot List
My free Personal Brand Shot List is your no-fluff guide to the 5 essential product photos every personal brand needs. Whether you’re launching, leveling up, or just tired of winging it—this resource will help you plan intentional, strategic shots that show off your product and build instant trust. Download it now and feel confident knowing exactly what photos to prioritize on shoot day!
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