One of the most common questions I get as a Sacramento brand photographer is: “Do we need to hire models for our brand photoshoot?”

The truth? It depends. Whether you’re using professional models or the client themselves is the star of the session, there’s a strategy to making your brand shoot run smoothly and produce images that truly elevate your business. Today, I’m sharing everything you need to know to make the most of your brand photoshoot, along with my favorite poses that always deliver stunning results.

Working With Models: What You Need to Know

Hiring models is a great option when you want a specific lifestyle or professional look for your brand. Experienced models are comfortable in front of the camera and move naturally through poses, making your shoot efficient and polished.

Tips for working with models during a brand photoshoot:

• Prepare a detailed shot list: Keep everyone on track and ensure every pose, product, and scene is captured.

• Give clear direction early: Models need to understand your brand’s vibe to deliver authentic results.

• Keep it collaborative: Some of the best moments happen when models interact naturally with the product, space, or each other.

My Go-To Poses for Models

When time is limited, I rely on a set of tried-and-true poses that work across different brand photography scenarios:

• The Walk + Laugh: Adds movement and energy, perfect for lifestyle shots.

• The Intentional Pause: Subtle gestures like adjusting a bag, looking down, or sipping a drink feel natural and candid.

• The Over-the-Shoulder Look: Adds depth, showcases products or wardrobe, and keeps the shot dynamic.

• Connection Shots: Authentic interactions with products, environments, or co-workers convey story and emotion.

When the Client (You!) Is the Model

Not hiring professional models? No problem. Some of my favorite brand photoshoots feature the brand owner as the star. Here’s how I make it effortless:

• Step-by-step guidance: No modeling experience needed — I walk you through each pose.

• Pre-shoot preparation: I provide a detailed photo style guide with wardrobe, props, and shot inspiration tailored to your brand.

• Custom shoot itinerary: Every session includes a schedule outlining locations, timing, shot list, and breaks to keep things smooth and stress-free.

Making the Most of Your Brand Photoshoot

Whether you’re working with models or the client is front and center, the key to a successful session is preparation and guidance. My goal as a Sacramento brand photographer is to make every shoot effortless and impactful, so you walk away with images that elevate your brand and connect with your ideal audience.

With my pre-shoot planning guides, mood boards, and shoot-day checklists, every client feels confident, clear, and ready to shine in front of the camera.

Ready to Make Your Brand Photoshoot Effortless?

If you’re ready to take your brand images to the next level and create visuals that truly reflect your business, contact me today to start planning your session. Let’s make your next brand photoshoot stress-free, fun, and impactful!